Here’s some thing else to think about. A lot of sales training looks at sales as a very rational process on the part of the buyer. However, I think there are really three reasons people buy. First to solve some type of problem in a rational way. Second for some emotional or personal reason. Third, for no good reason at all. My evidence of the third are things like dollar stores where people buy things and later don’t have a clue why they did. Think of all the things people buy that they never use or wear.